SNOWFLOW was founded by a father and son who found that with the limited amount of days where one could ride their snowmobile in the midwest, settling for subpar gear was too costly. With a background in manufacturing, Ted Heppner created a snowmobile mask that didn't make riders choose between having a comfortable product, or a distracting one. With this product and vision, where riders are freed from the limitations of their gear, SNOWFLOW was founded in 2023. Cole and Ted have been using the gear featured on this website and use it every time they ride, even if it means modifying their helmets a little, or a lot in order to keep wearing the product they love.